Search Pad, a search feature Yahoo has been developing to help users store and organize their search results, is set to be released to the public Tuesday, according to people familiar with the company’s plans. Continue reading article by Jessica E. Vascellaro
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
Web 2.0 technologies provide us with new ways of extending our marketing reach with little effort and cost. Blogs, wikis, and podcasts can help us spread our message 24 hours a day—and they can help us better understand our customers (their problems, needs, likes, dislikes, fears and opinions). Peer-to-peer networks like LimeWire, and online communities like YouTube and SlideShare (sites that support rich media and user-generated content) can quickly expose our brands to audiences we would otherwise have no way of reaching. Mobile messaging, micro-blogging sites like Twitter, and social networks can help us hone in on prospects and laser target our messages. View this slidedeck and discover ten Web 2.0 tools that you can use to improve your marketing efforts today.
As searchers, we all have frustrations when we search. That’s why Yahoo conducted a study to better understand our search behavior. In this video, Larry Cornett of Yahoo tells us about their study as well as what they found out.
The company went around to 6 different U.S. cities and surveyed 150 Web users. The 3 continuing themes from their research were:
1. Information overload
2. Text overload
3. Impersonal experience
As Larry explains, the average Web user does not care how many million results the search engines return. Even though it means a lot to the search engines, the average user doesn’t even look past the first page.
The same idea is true with text overload. It takes a lot of work for the user to sort through all the text. As users, we want relevant information and want it quickly. The study also found that we desire a personal experience as we search. Larry explains that since we use the engine every day, it should know our habits.
Yahoo is working to respond to this study and to users search needs. One of the approaches the company is taking to answer this dilemma is with Yahoo SearchMonkey. The open platform is a developer tool that essentially gives Yahoo more structured data in order for the company to deliver better results. A few specific examples include ratings for restaurants, phone numbers, and street addresses.
Yahoo Search BOSS is another approach the company is taking and at SMX West, announced a few features and updates to the model. One feature allows access to SearchMonkey structured data through BOSS API. Search BOSS provides a 3-tier pricing structure and offers up to 10,000 search queries per day to all developers for free. The fee changes will not take effect until late Q2 of this year, but Yahoo wanted to give developers an advance notice.
Yahoo also encourages marketers to embrace blended/universal search to help better meet the searchers needs.
According to comScore year over year data, the U.S. has a strong search market. (It’s great to read a sentence that has the words “market” and “strong” in it, huh?) In this video, Jenni Tafoya of comScore gives us a positive report based upon their data.
To be exact, comScore found total U.S. searches to be at 18.7 billion, which is up 38 percent year-over-year. These numbers are a result of more people (7.1 million specifically) being online, people searching more days out of the month, and people conducting more searches per day.
Consumers are becoming more and more reliant on search. Search engines have seen a 32 percent growth and interestingly enough, non-search engines have also seen tremendous growth. Jenni says this research shows how marketers can expand their campaigns outside of the traditional search engines and into search areas such as video, local, image, and social networking sites.
YouTube has shown 100 percent growth, which is massive. Local has grown 38 percent, and image has grown 32 percent. Social networks driven primarily by MySpace and Facebook show 49 percent year-over-year growth.
Even with those statistics, Jenni still encourages marketers to continue their campaigns with traditional search engines. She advises marketers to utilize both search areas. Video search, local search, image search, and social networks will only continue to grow, but traditional search engines are also holding their own especially with the increasing growth of universal and blended results.
Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data in the areas of online video, social media, audience, mobile, and more.
Typically, the online space doesn’t change dramatically from month-to-month or even year-to-year. But according to Charles Buchwalter, the Senior Vice President of Research Analytics at Nielsen Online, in the past 5-6 years, “this industry has transformed itself.”
The growth is evident not so much in the number of users, but where users are spending their time and how much time they are spending. Not surprisingly, the two biggest areas of growth over the last 2-3 years are online video and social networks. The significant growth of these two areas proves that innovation is still happening despite the current economic climate.
Additionally, there are other areas that are showing positive developments in the midst of the recession. Healthcare, packaged goods, and telecommunications were big spenders in traditional media and were slow to come online. However, those industries are now stepping up their efforts on the Web.
The SEO X-Factor is a free resource provided by: RGG Global Business Networks. We provide Web 2.0 services; ranging from Search Engine Optimization, Search Marketing, Social Media Exposure, Link Branding and Blog Design.
Advertise your product here as a blog article here. Banner and Keyword advertising also available.
Owen Geronimo is a Search Engine Optimization and Search Marketing Consultant, for free quotes or questions about his services, please contact: Owen Geronimo, via: email: owengeronimo@gmail.com or call direct @ 415.683.1091 .
FM SiteSearch Pro - Add Full Search Capability To Your Web Site
FM SiteSearch Pro is a quick and simple solution to adding full search capability to a web site. Comes with a relevance engine, control panel, large web site support, mysql support (optional), search/keyword statistics, advanced searches, specialized searches, fully customizable and many more. Also comes with setup interface. See our online demo.
PowerSeek SQL - Build your own Search Engine & Directory Portal
Create, manage and run your own Search Engine & Directory Portal with total control and ease. User friendly in every aspect and built for the most demanding uses and customization needs. Comes with an extensive Admin Panel, Spam Filter, Premium Links, Link Reviews/Ratings, content sensitive Banner Rotator, HTML generation, Keyword Statistics, Link checker, Custom Data Fields, Crawler and dozens of other comprehensive features. Requires MySQL.
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